Mastering New Marketing Master Business Course

Begin Your Journey To Better Marketing ROI

Join a tribe of 50 hand-picked CEOs, Marketing Executives, Leaders, and Entrepreneurs & learn how to scale up your revenue & connect with your audience.

Why Take The Course?

Here’s the truth: The old methods of marketing no longer work. Just take a look at your KPIs. If you’re still trying to get by on marketing that worked 10 years ago, you need to refresh your outlook to start growing fast. Smart CEOs, executives, and entrepreneurs know that to connect with your audience you need to align your marketing with the way your customers buy.

You'll discover:

  • Why 84% of people don't trust traditional advertising – and what they do trust
  • Learn how to instantly reach your buyers directly – at little or no cost
  • Real-world examples of business owners like you executing on these proven strategies
  • How to engage the buyer and problem-solve for them
  • What social media platforms are worth investing time and money into — and how to use them to convert buyers
READY TO GET STARTED?

Download the course outline!

To align yourself with this course, you’ll want to review the outline first.
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What You'll Learn

Here’s what you’ll accomplish during this course. Together with your team you will learn how to:

  • How to create the perfect alignment of your strategies and your customer’s needs - this makes your marketing message more easily received, more palatable, and appealing.
  • The little-used secret to creating powerful marketing that works: Creating Buyer Personas. This is how you know what your customer wants, and how to reach them.
  • You’ll learn to create content that resonates powerfully with your customers, and drives them to buy without it ever seeming to them like a sales pitch.
  • Discover the secrets behind using social media, and our system for getting your brand noticed and interacted with online.
  • Leveraging news stories to create memorable PR campaigns that can get you millions in free advertising.
  • Your next steps to putting Mastering New Marketing into action without hiring new staff or re-assigning resources.

Meet Your Coach

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David Meerman Scott

David is a best-selling author, speaker, and founder of the Newsjacking movement. Eliminated from his Vice President of Marketing position in 2002 for having ‘radical ideas’, he started his own business, published 3 international best-sellers and got the word he created – Newsjacking – shortlisted for Oxford dictionary’s Word Of The Year 2017.

David literally wrote the book on Newsjacking and is now an in-demand speaker charging $25,000 for a keynote speech teaching Newsjacking in 41 countries. He has received praise from the best known companies in the world, even self-help guru Tony Robbins said “David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business”.

Who will benefit from this course?

CEOs

We provide strategies to leverage the customer relationships you already have.

Marketing Executives

We provide the latest and most effective methods to scale up your business now.

Founders/Entrepreneurs

We provide the opportunity to emulate the proven results of industry leaders.

Testimonials

What are leaders saying about Mastering New Marketing?

“When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us – David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear. Even though we’re already getting behind this kind of thinking at Ford, David’s style and experience energized our employees and really got them thinking about marketing differently”
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Scott Monty

Digital & Multimedia Communications Manager, Ford Motor Company
"After listening to an audio version of David’s book, The New Rules of Marketing & PR, multiple times, I invited him to our headquarters to keynote a two-day “summit” for 12 company presidents and 48 marketing and sales executives. My motive was to catapult our companies’ marketing efforts into the 21st century. It turned out to be one of the top five summits I’ve had in 25 years. It transformed the way our companies think about marketing and PR. Plus, we got a ROI from the event within 48 hours. Instead of regurgitating theories, David gave us action items we could implement immediately to impact our bottom line. Our attendees didn’t have time to check their Blackberry because he moved so fast from idea to idea. When David signed a copy of his book for me, he wrote, ‘Remember Rick, you are what you publish.’ In today’s world, that says it all."
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Richard Jackson

Chairman & CEO, Jackson Healthcare
“David shakes up a room, and makes people rethink their marketing approach. His talk was able to move a group of CMOs from skeptics to converts and showed why even the most traditional company must embrace the new rules. He makes participants face their fear of change, and gives them ideas they can take home and use that day. One of our best events to date!.”
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Kristi Hedges

Founder, Technology Marketing Alliance
“The U.S. Air Force recently has gone through a transformation and David Meerman Scott has shown us how to ‘lose control of our message’ thus allowing all Airmen to be communicators for the Air Force. While employing this concept, we believe it’s possible to have any Airman anywhere discuss Air Force missions around the globe in a secure manner. David Meerman Scott delivered a keynote presentation to more than 300 senior Air Force Public Affairs professionals at the Air Force’s Professional Development Conference and since then, social media is catching on like wildfire. He’s been a tremendous asset to learn from and he’s willing to listen; his principles are sound and his advice is well received by leaders!”
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Captain David Faggard

Air Force Public Affairs, United States Air Force
“PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real-time communication and the implications for business. Directors learned about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change..”
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Bruce Morgan

Chairman, PwC Australia

Successfully Scale Your Business With Our 360 Hybrid Method of Learning

A company can only grow as fast as its leadership. What are you doing to grow your leaders of tomorrow? From Sales and Marketing to Operations and Finance –we have a course for everyone.

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What You'll Learn

Real-Time Marketing for CEOs: How to get noticed, get leads and grow your business

Frequently Asked Questions 

How long will I be able to access my Master Business Course?

Those who purchase single and team packages will have unlimited access to all course materials, including live sessions recordings for 12 months. 

 

MBD and MBD All Access members will have access for the lifetime of the membership.

What is your refund policy / money-back guarantee?

It’s simple! 30-days or 3 live sessions. If at the end of that time period you’re not 100% convinced that this course can deliver results for your business, we will refund the full course fee.

How do I cancel if I need to?

Please email support@growthinstitute.com for assistance with all cancellation requests.

What can I do if I miss the live sessions with the coach or author of the class?

You can always dial in from wherever you are; there will be leaders joining from around the world. That's a reality and we want to accommodate it.  You don’t need to be camera-ready to participate in these live sessions. If you're 100% sure that you'll miss out on a session, just let us know ahead of time and submit any questions you have. All the live sessions are recorded. Once recorded, they're uploaded to your learning platform, Dojo, where you can find and revisit them at any time. 

 

So if there are sessions you can't make, you can always watch the recording and then ask questions and get involved via the forums.

What is included in each Master Business Course?

Each course is uniquely designed and jam-packed with value and added value! You should find the specifics for this course on each unique information page.

Every course includes: 

  • Recorded sessions with the thought leader and their teams of experts and raving fans
  • Live virtual coaching calls with the thought leader and their teams of experts
  • Robust Toolkits and resources designed JUST for the Growth Institute course (you won’t see most of them anywhere else!)
  • A global community of peers learning and implementing alongside you
  • And a custom stack of added value, parallel learning opportunities, and more!

How are Master Business Courses different from other online courses?

We offer a unique learning experience, specially designed for busy leaders of growing businesses. There are 4 main elements of our 360 Hybrid learning experience that ensures that you see the change you want to see in your business throughout each course:

  1. Direct learning from the experts - the creators, authors, researchers, and experts who crafted the methodologies and concepts shared in each course are the ones teaching it!
  2. Robust systems toolkits - our course creators work directly with these amazing thought leaders to take their methodologies and turn them into an actionable and implementable curriculum that you and your teams can use right away in your business
  3. Live Coaching - this is a BIG ONE. Deepen your knowledge of the concepts each with direct, live virtual access to your thought leader and their team of experts. Ask questions, get personalized advice, and… 
  4. Community and peer support - learn also from your peer's experiences, questions, and the advice they receive!

How much time does this take?

Roughly 3 hours a week for the duration of the course: 1 hour for watching the weekly video modules and 2 hours a week for coaching and implementing what you’re learning alongside your team and classmates.

How can I bring my team members along?

Two ways:

  1. Grab a team package! You can bring 2 colleagues into the course with you
  2. Join MBD All Acces and get unlimited access to all Master Business Courses for 5 of your leadership team PLUS Edge community access for your entire organization.


Learn more about MBD All Access here and The Edge here

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lead the way, and connect the stars of higher purpose, sustainability, and stakeholder integration to guide your organization to uncharted success.

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